“For most doctors, patient visits tend to skew a little older. This should not dissuade you, however, from creating a practice that is inclusive and inviting to younger generations. Millennials, in particular, can be a challenging demographic to entice.
According to an article from the American Academy of Family Practitioners (AAFP) in Family Practice Management, Millennials are the largest adult population in the country, which means their behaviors will have a great impact on shaping the future of healthcare. That being said, there is mounting evidence that they don’t value medical advice from a practitioner to the same degree as previous generations. Although the AAFP article is slanted toward primary care, many lessons can be learned regarding how to attract, earn the trust of, and maintain a medical relationship with this significant population. Not surprisingly, Millennials value technology and technological interface that saves time and is quick to meet their needs. As discussed in a Forbes article, technology needs to play a big role in the entire healthcare process. This would include online accessibility to scheduling appointments, receiving appointment and prescription reminders, access to records, and being able to search information. Beyond the management of healthcare through apps, Millennials also want access to telemedicine that can address their health issues conveniently.”
To read the full article regarding Millennials and their love for convenience and technology, check the link below!
By Lisa Tomaszewski